After a successful campaign on Indiegogo and receiving many design awards, the electric bike company wanted to rebrand itself to establish its newfound spot in the electric mobility market. The company wanted the branding to be flexible as they planned to expand their product range and eventually become a household name.
The logo was designed to keep the company's growth in mind while also focusing on its core USP. The colour and other elements complement the symbol to make it look more futuristic and a step ahead from its competition. The automobile industry is populated by brands with solid legacies and identities, so it was essential to create a brand that could penetrate the market and gain their trust. Designing for a legacy in the future was vital as it needed to be simple enough to recall quickly and wouldn't cost much to implement on vehicles.
