To rebrand a small, local Finance company in Coimbatore while keeping the feel of its logo intact. The brand has already gained the trust of its users and didn't want to disconnect from them. Shaping and preparing the company for expansion while staying recognizable to its loyal customer base was the main challenge we faced
The old logo consisted of an 'M' with a picture of a coin in it. Taking the form of the M and overlaying it with a symbol of a Diya to symbolize new beginnings for the company and people who choose to invest in the. The colour palette stayed similar to the previous identity with an addition of yellow to bring warmth and familiarity of other established financial companies.
Language was another challenge as the logotype had to be in the regional language, Tamil for all the stakeholders to understand. The system designed needed to be able to incorporate both languages while looking cohesive.
